On Screen Movie Ads
Screenvision Media is one of several companies who provide on screen movie advertising for local businesses. Here is what they have to say about this type of advertising:
Cinema is the perfect fit for local and regional advertising. Local movie theatres draw people from your targeted business area. Most local businesses draw their customers from a fairly small geographic area, a radius of 20 miles or less. 95% of moviegoers will travel up to 20 miles to visit a movie theatre. While other types of advertising reach consumers well beyond your market area, cinema advertising is very efficient in its coverage.
Movie theater advertising is more efficient than ever by providing businesses the opportunity to buy by demographic. For precision demo-targeting, we drill down to your target by harnessing the power of our research partners, identifying films that appeal to your key demos and then providing program schedules tailored to reach your desired demographic. Your local ads will be effective ads by delivering your message to the right audience – one that is in the market for your product.
The cost for this type of advertising is similar to the cost of many forms of digital advertising. For example a 15 second spot will cost from $1000 to $2000 per theater for a 4-week period. A 30 second spot would cost from $2000 to $3000 per theater for 4 weeks and a 60 second spot would cost between $3000 to $4000 per theater. These ads are shown before the movie starts, often while patrons are still seating themselves in the theater.
An advantage to this type of ad is you have a captive audience and what's on the screen is often their only focus. It's been argued that these ads are more easily remembered than television ads.
Here are some companies that offer this type of advertising: